AlwaysOnTax
We identify the tax decisions that move your bottom line.
Why we exist
By the time you're filing your tax returns in April, you've already missed most tax planning opportunities. For families with equity compensation, capital gains, rental income, small-business activity, or are approaching retirement, tax planning is where the real savings lie. But professional-grade tax planning has traditionally been expensive.
AlwaysOnTax brings the kind of tax planning that has usually required hiring a firm — delivered as software that reads your documents, builds your tax forecast, and surfaces the dollar impact of personalized strategies — so you can make informed decisions.
We don't file tax returns. We help you make the more impactful tax decisions, before next April.
Founder
Eric Etu
Founder, CEO
AlwaysOnTax started with Eric's own taxes. More than a decade ago, he was facing a multi-year ISO exercise with no good tool for modeling the decision end-to-end. He pored through the IRS source documents — to plan around AMT, cost basis, and cash-flow timing — and ended up saving himself tens of thousands of dollars in taxes. That experience led to 15 years of helping friends and family with their tax planning on a pro-bono basis - and then to building AlwaysOnTax, to make high-value tax planning affordable to all.
Eric has spent 20+ years as a Product, Engineering, and AI leader in technology startups, including serving as VP Product at Series B and C fintech companies. He holds a U.S. patent in AI.
Eric holds an MBA from the University of Chicago Booth School of Business, an MS in Computer Science from San Francisco State University, and a BA in Mathematics from Dartmouth College.
"I built AlwaysOnTax for people like me — who have moderately complex tax pictures and want to make high-impact tax decisions, without thousands of dollars in fees."